Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Get your groove on. Fun 60s-style allover print fleece. Contrast jersey-lined hood with surplice neckline. Kangaroo pocket. Pullover tunic style. Unfinished cuffs and hem.
Get your groove on “Love Street”. Fun 60s-style print accents the trim along the sides and ribbed double-waistband with drawstring. Peace dove patch above “Love Street” on left hip. Cropped length and unfinished hem.
The romance of Rome. A purring scooter waits for its rider outside the coliseum in Rome with the calling card, “Kisses from Rome’s International Festival of Love.” Crewneck and cap sleeves. Regular fit falls around hips.
These casual pants make a strong ground attack with stylish details. Double-button wide waistband, two button-flap back pockets and two small, button-flap pockets at the hips. Medium rise, fitted through the hip yet loose through the leg. Zip fly.
A delicate bloom adds a tender touch to this hoodie. Embroidered chrysanthemum blossoms across the left chest and drawstring, thermal-lined hood. Zip front and pouch pockets. Ribbed cuffs and hem. Exposed stitching.
She is a fun loving girl. She is daring and outgoing. She can do anything and go anywhere. A lightweight, light wash combines with novelty-designed back flap pockets for serious play.
Add some personality to your outfit with this one-of-a-kind necklace. A variety of charms, rings and decorative shapes strung together with red thread. Toggle closure.
These delicate hoops from Lucky Brand are just perfect taking any look from daytime to evening. These sweet hoops can be worn with any of the hammered silver or hammered silver made from Lucky Brand.
Though the details are small, they’re still precious. Waffle-knit thermal has embroidered ying yang symbol emerging from soft, velvet floral appliqué below velvet Lucky appliqué. Crewneck and long sleeves with ribbed cuffs. Loose, rounded hem.
This poppy psychedelic Beatles necklace features coral and jade beads accented by silver loops, a chicken, two Sgt. Pepper’s charms, a star, a pair of glasses and a love flower. Toggle closure...Click in for details!
The perfect accessory for today's fashion trends. Great for that tunic length top to wear on the outside. The gold tone buckle keeps that "Lucky Brand" look to the latest trend. A must have!!!
Limited Edition Rock 'n' Roll collection by Lucky Brand. Each charm on this layered necklace represents a facet of Rolling Stone Magazine. A black crow, typewriter keys, publish date of 1967, and an electric guitar. Rolling Stone charm hangs down the back. AWESOME!!!
Special edition Rock n Roll collection honoring the epitome of rock 'n' roll media-Rolling Stone magazine. This two-sided disk necklace is silver detail on one side and semi-precious graphite blue stone on the other. (Click in to see back view)A brown leather chord makes it completely adjustable.
This two color woven straw hat with macrame band features detail of a soaring eagle in both the front and the back. Elastic inside hat band allows for a perfect fit.
In dark retro leather with a diagonal embossed design, strap has repeating brass grommet detailing in the shape of flowers. Flower centers are red leather dots encased in silver. Thick solid brass buckle. 1 ¾” wide.
She is confident and determined. She looks good without even thinking about it. Novelty back pockets, and well-earned folds pressed across the lap and back hem for the woman on the move.
Support your troops and be sexy at the same time! 3/4 length sleeve, fitted sweater has small pocket in front. Looks awesome layered over a white blouse also. 100% Lambswool.
