Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
This two color woven straw hat with macrame band features detail of a soaring eagle in both the front and the back. Elastic inside hat band allows for a perfect fit.
In dark retro leather with a diagonal embossed design, strap has repeating brass grommet detailing in the shape of flowers. Flower centers are red leather dots encased in silver. Thick solid brass buckle. 1 ¾” wide.
She is confident and determined. She looks good without even thinking about it. Novelty back pockets, and well-earned folds pressed across the lap and back hem for the woman on the move.
Lucky Brand does the basic flip flop up right! Lucky Brand is embossed on the strap and the Yin-Yang graphic will help keep your life in balance! Not flimsy like other basic flips! S (5/6), M (7/8), L (9/10) in 5 colors.
Sweet Dream is an Ultra Low Rise, Button Fly, Slim Fit Flare. The rise is 6 1/4" in the front although the back is higher to prevent the dreaded "panty peek"! We don't sell "crack" here! Great fit and very popular!
Sweet'n'Low is a great Mid-Rise,Zip Fly, Easy Fit Flare Jean. The rise is 8" so it is perfect for those that want the "low rise" look without going super low.
Lucky brings their quality and fit to a dressier style trouser! The fabric is ultra heavy and fits like a dream. Velvet striping accents the leg. The hem is also made to easy be let down or taken up. Fits all lengths!
A headlight, a motorcycle, the Triumph trademark...all symbols of tribute to the legendary Triumph motorcycle. The charm bracelet is great with the necklace and also coordinates with the Skull Ring! I layer this one and the chain bracelet!(click in for detail)
Love,love, love the chain bracelet!!! Perfect layered with the charm bracelet or alone. Accented with two charms by the toggle. Looks great with the Triumph collection or the Skull Ring!
The look of the season in the Lil'Maggie cut only Lucky provides! We have both the wash pictured and a lighter distressed wash (call for size and ordering on lighter). Get the best fitting bermuda with Lucky!!!
Lightweight shorts are cut from soft linen and styled with cuffed hems and a tiny front cargo pocket for a fresh, warm-weather look. Three D-ring tabs add fun detail to the front, while slit patch pockets and crisscrossed belt loops spice up the back.
She is the girl with natural elegance and confidence. She loves to look good. Casual jeans with well-earned folds pressed across the lap and back hem for the woman on the move.
She likes to look good…but it must be natural and easy. Waves of fading and wear across the lap, waist and seat of this medium stonewash make it a classic style.
Every sassy girl loves a good dangle earring! These gumball chandelier earrings feature strands of gumball-shaped studs dangling from metal arcs. Bold yet versatile, they go with anything whether dressed down or dressed up! Fishhook insertion.
For the girls with a European flair, the Portobello Jean is a rock ‘n’ roll take on the Lil Maggie fit! These mauve jeans feature grommet-trimmed button flap back pockets with demi accent stitch. Bootleg.
It’s easy to have fun in these ultra low rise, super slim fit, flared Lil Maggies! Accented by a soft wash that features fading on hips and thighs along with distressed grinding on pockets, knees and hem.
