Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Always a favorite, the Zoe jean features a super dark, clear resin wash with a subtle worn look on hips and thighs. Back features an amazing hand-sanded center crease.
Proclaim your love for the Fab Four with this charm bracelet featuring famous Beatles iconography. Charms include a Penny Lane disc, red and white enamel "Love" panel, and two flowers. This unique piece is a mix of bronze links and leather cord. Toggle closure.
If you've ever wanted the relaxed, slouchy fit of your guy's jeans then you will love our Boyfriend style. We added special details like serious distressing and fading on the legs and pockets. The cropped and rolled hems suggest this pair has been in your closet for years. Zip fly.
Kick back in these cropped sweatpants that feature flying doves, a sun and the message, "Peace, Love, Happiness" running down one leg. Drawstring waist and elastic at ankles.
Kick back in these cropped sweatpants that feature flying doves, a sun and the message, "Peace, Love, Happiness" running down one leg. Drawstring waist and elastic at ankles.
Rock this music-inspired vintage silver-plated multistrand necklace and give your look a '70s chic edge. Silver-plating over brass charms include flowers, airplanes, enamel guitars and dangling Swarovski crystals. Length measures 16 inches.
Let your inner hipster shine with a peace sign bracelet from Lucky Brand. Vintage silver-plated bracelet features white dove and flower charms. Length measures 7-1/2 inch.
These boots feature a unique distressed leather for a vintage inspired look, a strap around the ankle with a square gold buckle and a second buckle at the top of the boot. Heel is embossed with a clover, peace sign and heart.
With Lucky Brand, it's all about living in the moment. So, let loose with this luxe slouch boot and enjoy your life. Better pic inside!! So click already!
