Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Lucky Brand Jeans have done it again! These adorable flats feature a one of a kind dye print and three silver charms on the heel; a clover, a peace sign and a heart.
This silver bag from Treasure Rock feeds the glam in all us glamour girls! This bag is roomy, beautiful, and goes with anything! The perfect accessory for the perfect woman.
Add a rock and roll touch to your look with this heavy silver chain link necklace. Hanging from the bottom are a black crystal peace sign charm and a black crystal drop. Small chains and three crystal charms add extra sparkle. Toggle closure. Approx. 10" long.
This bracelet features large silver links wrapped in smaller chains and accented with a black crystal drop and peace sign charm for an edgy look. Toggle closure. Approx. 8.5" long.
This soft cotton shirt features roll up sleeves and a retro inspired check pattern that is small on one side and large on the reverse. A great top over skinny or slouchy style jeans.
This lightweight tee features a gently faded rose design with peace signs and doves decorating its petals and leaves. Split neck and three quarter sleeves.
This t-shirt features a metallic rainbow graphic of two eagles flying over a peace sign and socially conscious mottos including "Recycle, Save the Future," and "Plant a Tree."
