Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Easy Rider is a comfortable denim that is mid rise, bootleg and relaxed fit. The rise is 8 1/2". All washes we carry in Easy Rider keep them "trendy" even though they are not the lowest of rise. Work best for pear shaped bodies that are normally hard to fit due to tinier waist and generous hips. This wash comes in Long Length in some sizes.
Ming vases are the most sought after porcelain in the world. Worth millions and millions, you can add a little Ming bling to...Click in for all the details!
Super cute and ideal for summer, these shorts feature ruched sides with shoelace tied bows on each side. Two front open and button flap pockets. Back button flap pockets include an embroidered clover emblem. Button fly.
Lightweight shorts are cut from soft linen and styled with cuffed hems and a tiny front cargo pocket for a fresh, warm-weather look. Three D-ring tabs add fun detail to the front, while slit patch pockets and crisscrossed belt loops spice up the back.
Two love doves kiss on this cute tank that features swirls of blues accented by red. The sides feature a standout whipstitch detail in blue. On the back, a small screen of a heart-shaped peace sign that says, "Peace Love."
You'll feel pretty as can be in this dainty cami that features delicate embroidery all over the neckline and hem. The empire is accentuated by lace through grosgrain ribbon that ties into girlie bows on both sides. Adjustable straps.
Peace, love and Bob Dylan. What could be any more American? This two tiered necklace features peace charms, Dylan dog tag and silhouette charms and dangling from the lobster claw closure is a mini guitar with actual strings.
She is the girl with natural elegance and confidence. She loves to look good. Casual jeans with well-earned folds pressed across the lap and back hem for the woman on the move.
She likes to look good…but it must be natural and easy. Waves of fading and wear across the lap, waist and seat of this medium stonewash make it a classic style.
"Choose or Lose" is MTV's Emmy-Award winning campaign to engage young voters on the issues that matter to them most. Launched in 1992, the campaign has helped...Click in for details to the MTV campaign..
Every sassy girl loves a good dangle earring! These gumball chandelier earrings feature strands of gumball-shaped studs dangling from metal arcs. Bold yet versatile, they go with anything whether dressed down or dressed up! Fishhook insertion.
For the girls with a European flair, the Portobello Jean is a rock ‘n’ roll take on the Lil Maggie fit! These mauve jeans feature grommet-trimmed button flap back pockets with demi accent stitch. Bootleg.
This shirt commemorates Dylan’s second album with lyrics to "Bob Dylan’s Blues" in the shape of a guitar. The back features a small picture of Dylan at the top. Cap sleeves with allover contrast stitch. Slub texture. Classic fit.
Stay warm and stylish at the same time with this intricately embroidered hoodie! The front features a winged peace sign appliqué with "Peace" and "Love" appliqué letters on both sleeves. Beautiful embroidery trims the appliqué for a one-of-a-kind look! Two pockets. Drawstring hoodie. Zip closure.
It’s easy to have fun in these ultra low rise, super slim fit, flared Lil Maggies! Accented by a soft wash that features fading on hips and thighs along with distressed grinding on pockets, knees and hem.
This structured cargo-style terry pant features a great trouser look with a laid back feel. Includes three front pockets, two open back pockets and a wide leg cut. Includes belt loops. Button zip closure.
Always a favorite, the Zoe jean features a super dark, clear resin wash with a subtle worn look on hips and thighs. Back features an amazing hand-sanded center crease.
Break hearts of glass with this Blondie t-shirt that features a full screen print of Debbie Harry below green and blue splatters of color and "Rip Her To Shreds." Click in for cool Blondie facts!
Such a great hoodie, this pullover features allover leopard print over grey. The deep V-neck is ideal for layering over a cami. Front pocket with accent stitch. Raw edge neck and arm hem. Cut a little slimmer.
Proclaim your love for the Fab Four with this charm bracelet featuring famous Beatles iconography. Charms include a Penny Lane disc, red and white enamel "Love" panel, and two flowers. This unique piece is a mix of bronze links and leather cord. Toggle closure.
Spread the message with this "Peace on Earth" t-shirt that features vintage Americana themes like stars and stripes, the peace sign and an electric guitar.
