Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Lucky Brand had of course updated an old classic!!...It is greatly detailed..It has a red embroidered heart on the back then the quilting also is shaped in hearts!! It adds a little something over a thermal or a long sleeve tee..It can be worn with many things or just over a basic tee..Click in for details!!
Relaxed Fit | Bootleg | Mid Rise
• relaxed with a bit more room in the thigh and seat
• Medium Cast Wash
• Light Grinding and Handsanding
• Whiskers
• Back pocket detail
These jeans also appeared in Shape Magazine, September 07!!
Though the details are small, they’re still precious. Waffle-knit thermal has embroidered ying yang symbol emerging from soft, velvet floral appliqué below velvet Lucky appliqué. Crewneck and long sleeves with ribbed cuffs. Loose, rounded hem.
These delicate hoops from Lucky Brand are just perfect taking any look from daytime to evening. These sweet hoops can be worn with any of the hammered silver or hammered silver made from Lucky Brand.
Add some personality to your outfit with this one-of-a-kind necklace. A variety of charms, rings and decorative shapes strung together with red thread. Toggle closure.
She is a fun loving girl. She is daring and outgoing. She can do anything and go anywhere. A lightweight, light wash combines with novelty-designed back flap pockets for serious play.
Fleece with a fancy touch. Refined floral embroidery wraps around the hips. Ribbed double-waistband with drawstring. Unfinished hem. We also have the matching hoodie!!Note: These sweats fit VERY generously!!
A delicate bloom adds a tender touch to this sweatpant. Embroidered chrysanthemum blossoms around the left knee. Ribbed double-waistband with drawstring. Unfinished hem.
A delicate bloom adds a tender touch to this hoodie. Embroidered chrysanthemum blossoms across the left chest and drawstring, thermal-lined hood. Zip front and pouch pockets. Ribbed cuffs and hem. Exposed stitching.
