Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Love and roses for a heart full of passion. Vivid “La Pasión” graphic features a heart burning with life amongst the heavens. Rosebuds and stars along the sleeves. Unfinished scoopneck, long sleeves and hem. Falls around hips.
In tribute to the psychedelic bands of the late 60s comes "Peace City – Live and in Concert – U.S Tour 1969." Back reads, "Peace City U.S 1969 Tour" with a list of cities nationwide. Unfinished scoopneck, long sleeves and hem. Falls around hips.
A feminine design and look to enliven basic black. Center graphic inspired by Mexican pottery. (Pictured on a puff sleeve tee)We have it on a black long sleeve thermal!
These casual pants make a strong ground attack with stylish details. Double-button wide waistband, two button-flap back pockets and two small, button-flap pockets at the hips. Medium rise, fitted through the hip yet loose through the leg. Zip fly.
Find harmony in your heart. Feel the soft, velvet texture of the heart-shaped ying yang appliqué at center of this waffle-knit thermal. Crewneck and long sleeves with ribbed cuffs. Loose, rounded hem. Long, slender fit hits around hips.
This is the LUCKY BRAND Peace Sign hoodie sweatshirt.
Large Peace Sign on front, white embroidery throughout, and a great floral pattern on hood lining. Lucky Brand "Heart/Peace Sign" Gift Tag attached. Hoodie is lined for extra warmth.
The romance of Rome. A purring scooter waits for its rider outside the coliseum in Rome with the calling card, “Kisses from Rome’s International Festival of Love.” Crewneck and cap sleeves. Regular fit falls around hips.
When you feel peaceful, you feel like you can fly. Daisy-filled peace symbol appliqué with wings at center of this soft, waffle-knit thermal. Raglan sleeves with ribbed cuffs. Long, slender fit with rounded hem hits around hips.
Nothing feels better than freedom. “Freedom” appliqué in retro-style script at center of this soft, waffle-knit tie dye thermal. Raglan sleeves with ribbed cuffs. Exposed stitching. Long, slender fit with rounded hem hits around hips.
Get your groove on “Love Street”. Fun 60s-style print accents the trim along the sides and ribbed double-waistband with drawstring. Peace dove patch above “Love Street” on left hip. Cropped length and unfinished hem.
