Lucky Brand is about a moment in time - about America, youth and courage, about a time when quality and pride came first. We have always marched to the tune of our own drummer. We never lined up to do it like everybody else. When the rules didn't make sense we made up new ones. Lucky Brand was founded on the nostalgia of small town America. It's about innocence, courage and fun. It's the embodiment of what you feel when you see or hear something that takes you back to that moment when you felt free and young and hopeful. We are about the summer before you went off to college, the friends you grew up with and freedom from the past with no fear for what lies ahead. It's laughing at something you're really too old to still find funny. It's the last moment of innocence as you travel into adulthood.
Now that you know what Lucky Brand is, we will tell you a little bit about what we are not. We aren't "out there". We aren't a "look". We are not about under age waif models, co-dependent lovers, or buxom beauties. We are not the product of "we've got to put something out there…". We believe that part of what makes a brand great is what you don't do with it. We never compromise on quality or styling. We never sell out the brand. We don't put Lucky everywhere so it's no longer special. We don't think short term. We don't cut a deal based on desperation. We don't put anything before product.
In a world where everything is a little too big. Where nothing seems personal or original anymore, Lucky Brand stands out like the last bastion of quality and integrity left in a marketplace loaded and polluted with the compromised and the mediocre. As everybody rushed to sell out, as everyone looked to cut corners, and as everyone gave up on product, we stayed the course and found that sometimes it's about what you don't do.
Bright sunshine breaking through the trees. Tie dye thermal with vivid colors has supersoft ribbed knit. Crewneck and long sleeves with ribbed cuffs. Long, slender fit hits around hips. It looks FANTASTIC under the Peace & Harmony Tee from Lucky Brand!!
Get your groove on. Fun 60s-style allover print fleece. Contrast jersey-lined hood with surplice neckline. Kangaroo pocket. Pullover tunic style. Unfinished cuffs and hem.
She is a fun loving girl. She is daring and outgoing. She can do anything and go anywhere. Earning experience and showing it with style from the embroidered back pockets to the broken-in trim.
Polka dots play up this fun and flirty top. Tissue-light cotton tunic features dot print framed by geometric shapes. Elastic bateau neckline features a ruffled trim with smocked inset in front, petal sleeves and elastic empire waist.
Sexy, feminine signature piece for work and play. Soft cotton/wool cardigan untamed by allover cheetah print. Short sleeves feature button-tab closure. V-neckline, extra-wide ribbed hem and 5-button front.
Take it easy in these twilight blue cropped twill pants that feature allover ivory contrast stitching. Features two front and side button-flap pockets along with two back button-flap pockets. Button closure and zip fly.
Rock your weekend in style, with these lightweight soft twill cargo pants that feature 4 front pockets (2 with button-flap closure), 1 side pocket and 2 back button-flap pockets. Olive with ivory top stitching. Falls around hips. Button zip closure.
Bright and vivid just like you, this short-sleeved hoodie features an allover patchwork print in polka dot and flower print! Includes two front pockets, zipper down front and shoelace drawstring at neck. Yellow lining inside hoodie.
Pop and fun just like you! This high quality hoodie features a lavender pop and psychedelic allover flower print design with a contrast lavender print inside hoodie. Features two front pockets, zipper and lavender shoelace hoodie tie.
A great spring pullover, this hoodie features an embroidered dove plus yin and yang sign and flowers under a print of a heart with “Peace Love”. A peace fingers patch is on the left shoulder. Accented by allover blue contrast stitch. One front pocket.
